Product Description Formulated as a mild and gentle shampoo, rich in protein and conditioner, that aids in building body, lustre and groomability to the dog’s coat. It is non-irritating and helps to prevent drying of the skin and coat. It rinses complete and quickly. Special ingredients in this shampoo help control body odors normally associated with dogs. DIRECTIONS May be used as is or diluted with some water. Wet animal coat and apply a generous amount of shampoo, working it well through the coat. Rinse thoroughly. Repeat for best results.