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Asian Branding: A Great Way to Fly by Ian Batey Singapore Girl SQ Airlines Advertising Design

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7 months ago by eeeks

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This guide to building global power brands in Asia crusades a global marketing war in which Asian brands rise from nothing to beat western and Japanese power brands at their own game. It identifies how a diverse range of products and commodities in Asia, Australia and India can become global power brands by the year 2020.

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