Boo Hoo: $135 Million, 18 Months. . . A Dot.Com Story from Concept to Catastrophe by Ernst Malmsten, Erik Portanger, Charles Drazin
Boo Hoo: $135 Million, 18 Months. . . A Dot.Com Story from Concept to Catastrophe by Ernst Malmsten, Erik Portanger, Charles Drazin
Boo Hoo: $135 Million, 18 Months. . . A Dot.Com Story from Concept to Catastrophe by Ernst Malmsten, Erik Portanger, Charles Drazin

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Used, yellow pages but in good condition. Some simple terms & conditions: I will only entertain request for payment & collection details when offer is placed. No offer placed = not interested. Please place offer if you are confirming purchase. Strictly no trades and non negotiable. Normal postage is $2. Please add another 2.30 for registered postage. This is the story of how an international model and a former poetry critic from Sweden dreamed up the most ambitious and glamorous internet start–up ever attempted; how they convinced the world’s biggest fashion houses and Wall Street investment banks to invest $135 million into their plan; and, ultimately, how they burned through all the money in just over a year. The rise and fall of boo.com is an insider’s look at the 18 months of euphoria that ushered in the dot.com era.


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