(Book Clearance / Fast Deal) Marketing: Planning and Strategy, 8th Edition
Marketing: Planning and Strategy, 8th Edition Hardcover Version Condition (Did a quick flip through) 1.Little highlighting 2.No scribbles 3.Stained (only within Chapter 13: Market Strategies; refer to last image) Author: Subhash C. Jain / George T. Haley Publisher: Cengage Learning Publication Date: 2 March 2009 Language: English ISBN 10: 1-4266-3907-4 ISBN 13: 978-1-4266-3907-4 (Further details can be found on 3rd image) Description Product description Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management. About the Author Dr. Subhash Jain is Professor of Marketing in the School of Busines Administration at University of Connecticut. Dr. Jain received his Masters of Business Administration and Ph.D. from the University of Oregon, and undergraduate work at University of Rajasthan, India and Standford Univerisity. He specializes in Global Marketing and Market Planning and Strategy. Currently Dr. Jain is Executive Director for International Business Programs, University of Connecticut; he is a member of American Marketing Association, Academy of Marketing Science and Academy of International Business, Planning Forum. Dr. Jain is a consultant to corporations including NCR, Heinkein, Mead, and UTC and Inernational Institutions such as GATT and World Bank. He has authored seven books, about one hundred papers and is listed in Who's Who in Consulting; Men of Achievement and International Scholars Directory; American Men and Women of Science. For further enquires, do not hesitate to contact me.
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