Hardcover version. Condition: 8/10, cover has come visible scratches but pages are in good condition. Great book for people who are interested in branding, brand identity design, logo design. This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. Feel free to pm for more info!
Preferred MRTs: Aljunied to Raffles/ Chinatown/ Telok Ayer