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[BRAND NEW] Marketing: An Introduction, Global Edition, 13th Edition

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2 months ago by shinjell

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S$60

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RTP £57.99 = S$103 Selling at only S$60 Brand New, plastic packaging included Latest Edition Authors: Gary Armstrong Philip Kotler Marc Oliver Opresnik Description: An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach, Marketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organisation and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. ** Feel free to PM me for more info! ^^

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