Brand New - The Upstarts: How Uber, AirBnB And The Killer Companies Of The New Silicon Valley Are Changing The World By Brad Stone - Softcover
Brand New - The Upstarts: How Uber, AirBnB And The Killer Companies Of The New Silicon Valley Are Changing The World By Brad Stone - Softcover
Brand New - The Upstarts: How Uber, AirBnB And The Killer Companies Of The New Silicon Valley Are Changing The World By Brad Stone - Softcover
Brand New - The Upstarts: How Uber, AirBnB And The Killer Companies Of The New Silicon Valley Are Changing The World By Brad Stone - Softcover
Brand New - The Upstarts: How Uber, AirBnB And The Killer Companies Of The New Silicon Valley Are Changing The World By Brad Stone - Softcover

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A look deep inside the new Silicon Valley, from the New York Times bestselling author of The Everything Store  Ten years ago, the idea of getting into a stranger's car, or a walking into a stranger's home, would have seemed bizarre and dangerous, but today it's as common as ordering a book online. Uber and Airbnb have ushered in a new era: redefining neighborhoods, challenging the way governments regulate business, and changing the way we travel.  In the spirit of iconic Silicon Valley renegades like Steve Jobs and Bill Gates, another generation of entrepreneurs is using technology to upend convention and disrupt entire industries. These are the upstarts, idiosyncratic founders with limitless drive and an abundance of self-confidence. Led by such visionaries as Travis Kalanick of Uber and Brian Chesky of Airbnb, they are rewriting the rules of business and often sidestepping serious ethical and legal obstacles in the process. The Upstarts is the definitive story of two new titans of business and a dawning age of tenacity, conflict and wealth. In Brad Stone's riveting account of the most radical companies of the new Silicon Valley, we discover how it all happened and what it took to change the world.  "Stone charts the transformation of Silicon Valley since 2008, and he writes winningly of how people with good-commercially if not ethically-ideas can take them from inspiration to reality. In this aspect alone, the book makes highly useful reading for budding entrepreneurs, who should also take Stone's point that the winners in this Darwinian struggle were the players who studied the market exhaustively to figure out just the right angle of entry.... There is also plenty to pepper the ire of anyone who's not on board with the thought that a speculator, alive with realization of 'lost utility,' can build a robust economy on the backs of others alone. And, as the author notes, these new Silicon Valley firms seem to represent 'the overweening hubris of the techno-elite' as much as they represent a disruption of the service sector... Stone's account is illuminating reading for the business-minded."―Kirkus  "Stone ( The Everything Store) turns his attention to the sharing economy in this dual portrait of two of the fastest growing startups...At both Uber, the ride-sharing app, and Airbnb, the homestay rental platform, Stone finds commonality among the CEOs, who lead their respective companies with an idealistic vision and aggressive business practices... Solid and the sheer magnitude of the book's subjects demands attention."―Publishers Weekly  "A richly researched and highly readable narrative that provides additional layers of insight by weaving in contrasting stories of competing companies that failed."― Walter Isaacson, New York Times Book Review  "A fun, briskly told narrative... 'The Upstarts' is not the end of the story but an excellent history of the beginning."―Alex Tabarrok, Wall Street Journal  "Stone brings a big dose of truth serum to the marvels and machinations of the sharing economy and its founders.... 'The Upstarts' is rich with inside details"―George Anders, Forbes  Retail: S$32 Prices are fixed & exclude postage.


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