Great ideas in management
C. Northcote parkinson m.k. rustom
This book offers a brilliant introduction to the great ideas that form the very foundation of business management, even as our understanding is constantly enriched by contemporary experience and thought. The bestselling authors have summarised the ideas of the world's greatest management experts and thinkers in an easy-to-understand style, simple and vivid language, distilled for their lasting, practical relevance. It is this that makes the book unique. It is not a dry-as-dust book on management theory but one packed with workable concepts and suggestions. Business executives and students of management will find this well-researched and very useful book a source to refer to time and time again.
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