'it's not how good you are, it's how good you want to be' - book by paul arden


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The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – all endeavors that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom – all packed into easy-to-digest, bite-sized spreads.  _____ • paperbag, 128 pages • used but in good condition • clearing my collection of books, pm me for enquiry

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