What it does: Makes your lips feel luxurious and velvety, like a rose. Lasts all day with minimal touch-ups, even through meals. What it won't do: Bleed or transfer. Dry out properly moisturized lips. Ruin the perfect kiss. TIPS: Apply lip balm 15 minutes prior; pat off excessive oils with a tissue. Apply Velvetines directly to lips (use a lip brush to refine edges). Remove at the end of the day with waterproof makeup remover or oil.