Nature's Answer Since 1972 Natural Brightening Toothpaste with CoQ10 & Folic Acid Gluten Free Fluoride Free Soy-Free-Vegetarian No Sodium-Lauryl-Sulfate No Artificial Sweeteners No Artificial Preservatives Naturally Brightens Sooth & Refreshes All Natural Ingredients Suitable for Entire Family Dentist Formulated by James Harrison, D.D.S. The Integrative Dentist Cruelty Free- No Animal Testing Holistically Balanced Smile Naturally Dentist formulated PerioBrite Natural Brightening Toothpaste contains Phytoplenolin, a patented herbal extract that has been shown in independent laboratory studies to promote cell vitality. Soothing wildcrafted herbs, well-known for their cleansing action, are combined with CoQ10, folic acid, oregano, cinnamon and clove to promote tissue and gum wellness. PerioBrite naturally brightens teeth while leaving your breath fresh and clean energizing your whole mouth with cool, sparkling, minty fresh sensation. Suggested Use Brush teeth thoroughly after meals, at least twice a day or as directed by your dental professional or physician. PerioBrite Natural Brightening Toothpaste is concentrated - use a pea size amount. Do not swallow. For children 2-6 years of age, supervise until good habits are established. For children under 2 years of age, consult your dental professional or physician. Visit your dentist regularly.