Net Success by Christina Ford Haylock & Len Muscarella
Hardcover book in good condition Product description Net Success reveals what really works-and what doesn't-on the Web. Twenty-four of the most successful leaders in Internet commerce offer the inside story on: Important social trends that will drive the phenomenal growth of Internet commerce-and how to take advantage of them How key players in online commerce have been so successful Business models that work for online enterprises ranging from financial services to publishing to the travel industry New ideas in online advertising, direct marketing, and public relations. How to use the Web to maximize efficiency and communication inside your company. Net Success shares the wisdom and experience of some of the most successful Internet pioneers-the experts who made the Web work for business despite intense competition, volatile markets, and constantly changing technology. Review " A great new contribution to the world of electronic commerce, with practical insights as well as strategic perspectives on doing business on the Internet. A great handbook for e-commerce." -- Catherine A. Allen, CEO, Banking Industry Technology Secretariat "An excellent primer for those attempting to do a business on the Internet. The first book to look at all of the vectors that determine 'net success'." -- Lisa S-C Simpson, President, Sony Online Entertainment "An intensive and comprehensive look at the Internet community and commerce, and required reading for leaders in this area." -- Mary Furlong, Founder and CEO, Third Age Media & Founder, Senior Net "Explores the breadth of influence the Internet brings to consumer and business-to-business industries and provides real-world examples of how 21st Century business leaders will approach a wired marketplace." -- Gene Quinn, Senior Vice President, Online and Interactive, MTV Networks "These authors know history, understand success and share real 'know how' from hands-on perspective. Net Success captures the work of those who knew better, persevered, and brought about the online revolution -- Jeff B. Richards, Executive Director, Internet Alliance About the Author Christina Ford Haylock and Len Muscarella are veterans of Internet business development and marketing. Haylock is former VP of Electronic Commerce at Citibank, and is now a principal in Ford Communications, an Internet consulting firm. Muscarella worked on the CBS-IBM-Sears co-venture which developed Prodigy. He is now Managing Director of Interactive Media Associates, a new media consulting and development firm.
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