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    New Book: How To Write A Marketing Plan, Revised Third Edition, By John Westwood

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    6 months ago by yhkoh

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    S$9.80

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    How to Write a Marketing Plan makes the task of writing a marketing plan much easier. This practical step-by-step guide details how to formulate a workable and successful plan. Fully updated and packed with exercises to help the reader produce sections of their own marketing plan, this comprehensive workbook looks at all the essential stages, including: carrying out a marketing audit; setting objectives and the strategies to achieve them; devising budgets; writing and implementing the plan. How to Write a Marketing Plan is ideal as an individual study guide for group marketing planning exercises, as well as being a useful resource for marketing courses. ISBN 10: 0749461500 ISBN 13: 9780749461508 Pages: 144 Publisher: Kogan Page, Limited Published: 2011

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