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Persuasion: The Art of Influencing People by James Borg

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Persuasion: The Art of Influencing People by James Borg We all rely heavily on our persuasive powers every day - whether you are trying to get people to agree with you, influencing others to make a decision, asking for something, or attempting to bring about a change in behaviour or attitude in others, and how success you are depends on how persuasive you are. Success in persuasion is down to a combination of self-assesment and situational assessment - being aware of what's going on inside you and happening around you. Persuasion exposes the set of golden behavioural rules that will boost your persuasive powers and get a positive result for you with increased regularity. Broken down into intercative tests, example dialogues, coffee break summaries and general facts, in this book you will discover how to: *Read body language*Know how you are coming across to others*Get people interested in what you are saying*Choose the right words in any situation*Be confident and persuasive on the telephone*Be a good listener*Negotiate successfully to get results*Identify, understand and deal with different peoples' personalities*Influence peoples' decisions*Improve your memory and then use it as a persuasive tool to ensure you use your natural skills for the ultimate competitive advantage at work and in life.

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