Korean brand - KQC HAIR STYLING IRON X-Heat Technology by KQC is a unique new system that softens hair faster, seals in cuticles, locks in hair color to give a healthy, silky professional finish. X-Heat is specially formulated combination of ceramic and tourmaline gemstone complimented with precise heat technology to generate negative ions and far-infrared heat – preserving moisture and leaving hair silky smooth. The result is any hair-styling creations can be easily achieved without the frizzles and static electricity of conventional products. Negative ions retain hair moisture and reduce frizz. Far-infrared heat styles faster and softens hair. Plate color changes to dark red when hot. Heats up in seconds. Variable heat settings from 72°C-210°C (140°F-410°F). Precise and stable temperature. Bought for $170. Selling at $70.