SHISEIDO Ultimate Sun Protection Cream Broad Spectrum SPF 50+ Wetforce For Face 15ml new from Sephora What it is: An innovative protective sunscreen for the face that becomes more effective when it comes into contact with water, delivering the best coverage under the sun for healthy-looking, beautiful skin. What it is formulated to do: Swim, play, and enjoy the outdoors—knowing your sunscreen loves water as much as you do. Providing powerful protection for your skin, this innovative protective veil actually becomes even more effective on the applied area when exposed to water for 15 minutes*, because of its WetForce technology. This unique formula especially for the face includes beneficial ingredients to help prevent skin dryness, just be sure to reapply immediately after towel drying. Ideal for outdoor activities and sports, it provides high sun protection, yet is comfortable and gentle on the skin. Broad-spectrum UV protection helps reduce the appearance of photo-aging with exclusive SuperVeil-UV 360™ technology. *To activate WetForce technology, expose the applied area to water for 15 minutes or sweat for 30 minutes. Suggested Usage: -Squeeze a pearl-sized amount of cream into the palm. -Dot on five parts of the face and smooth thoroughly over the entire face. -Use as the last step in skin care routine. -Apply liberally 15 minutes before sun exposure. -Reapply after 80 minutes of swimming or sweating, immediately after towel drying, and at least every 2 hours.
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