Think priming benefits, hydration and sheer radiance - all in just 1 spritz! Primer water is free of silicone, alcohol and oil, but it's packed with revitalizing electrolytes to wake up skin and restore moisture - like a supercharged energy drink for your skin. Passed through positive energy fields during the production process, our enriched water instantly absorbs into skin for lasting hydration (and when skin is hydrated, makeup looks better). Back in 2000, Smashbox founder and photographer Davis Factor developed our iconic Photo Finish Foundation Primer to help makeup look better and last longer on shoots. Fast forward 15 years and a new icon is born: Photo Finish Primer Water. It’s everything you love about the original primer in our lightest, purest, most refreshing form imaginable. From the silky-smooth texture of the original, to the super-fine mist of this new water, now there’s a primer for everyone.