What kind of genius creates a product and brand that is so strong and so powerful that people will wait outside the handful of retail outlets that distribute the product, even though …
It did. The book is rooted in the Seven Principles inspired by Steve Jobs:
Do What You Love: Think differently about your career.
Put a Dent in the Universe: Think differently about your vision.
Kick Start Your Brain: Think differently about how you think.
Sell Dreams, Not Products: Think differently about your customers.
Say No to 1,000 Things: Think differently about design.
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