The Little Book of Common Sense Investing : The Only Way to Guarantee Your Fair Share of Stock Market Returns (Hardback)

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The Little Book of Common Sense Investing : The Only Way to Guarantee Your Fair Share of Stock Market Returns Investing is all about common sense. Owning a diversified portfolio of stocks and holding it for the long term is a winner's game. Trying to beat the stock market is theoretically a zero-sum game (for every winner, there must be a loser), but after the substantial costs of investing are deducted, it becomes a loser's game. Common sense tells us-and history confirms-that the simplest and most efficient investment strategy is to buy and hold all of the nation's publicly held businesses at very low cost. The classic index fund that owns this market portfolio is the only investment that guarantees you with your fair share of stock market returns. To learn how to make index investing work for you, there's no better mentor than legendary mutual fund industry veteran John C. Bogle. Over the course of his long career, Bogle-founder of the Vanguard Group and creator of the world's first index mutual fund-has relied primarily on index investing to help Vanguard's clients build substantial wealth. Now, with The Little Book of Common Sense Investing, he wants to help you do the same. Filled with in-depth insights and practical advice, The Little Book of Common Sense Investing will show you how to incorporate this proven investment strategy into your portfolio. It will also change the very way you think about investing. Successful investing is not easy. (It requires discipline and patience.) But it is simple. For it's all about common sense. With The Little Book of Common Sense Investing as your guide, you'll discover how to make investing a winner's game: * Why business reality-dividend yields and earnings growth-is more important than market expectations * How to overcome the powerful impact of investment costs, taxes, and inflation * How the magic of compounding returns is overwhelmed by the tyranny of compounding costs * What expert investors and brilliant academics-from Warren Buffett and Benjamin Graham to Paul Samuelson and Burton Malkiel-have to say about index investing * And much more You'll also find warnings about investment fads and fashions, including the recent stampede into exchange traded funds and the rise of indexing gimmickry. The real formula for investment success is to own the entire market, while significantly minimizing the costs of financial intermediation. That's what index investing is all about. And that's what this book is all about. JOHN C. BOGLE is founder of the Vanguard Group, Inc., and President of its Bogle Financial Markets Research Center. He created Vanguard in 1974 and served as chairman and chief executive officer until 1996 and senior chairman until 2000. In 1999, Fortune magazine named Mr. Bogle as one of the four "Investment Giants" of the twentieth century; in 2004, Time named him one of the world's 100 most powerful and influential people, and Institutional Investor presented him with its Lifetime Achievement Award. Product details Format Hardback | 240 pages Dimensions 130 x 180 x 26mm | 299.37g Publication date 03 May 2007 Publisher John Wiley and Sons Ltd Imprint John Wiley & Sons Ltd Publication City/Country Chichester, United Kingdom Disclaimer! This is a pre-order item. A 50% pledge will be required to ensure that you are keen to own this item you wish to purchase. This is to ensure that it will be fair to both seller and buyer. Upon order, it will take about 2 weeks for your purchase to arrive and we can arrange a meet up. Once your 50% pledge is recieved, your order is placed and cancellation is no longer allowed . If you no longer want to proceed your order it will be forfeited. (however you are still entitled up to 7 days upon arrival of your package if you wish to continue and make payment of the remaining 50% ,before it will be resold to others.) For any inquiries please do feel free to drop us a message


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