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Uncommon Sense, Common Nonsense by Jules Goddard and Tony Eccles

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7 months ago by dalisaymeraki

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S$8

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3 Likes

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Original Price: S$15.95 (Save S$7.95) Subject: Business, Business and Management Synopsis: Why some companies outperform others. This is a book for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies that are little more than banal wish lists. It puts forward the notion that the application of uncommon sense - thinking or acting differently from other organisations in a way that makes unusual sense - is the secret to competitive success. For those who want to succeed and stand out from the herd this book is a beacon of uncommon sense and a timely antidote to managerial humbug.

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