o survive the current trends in downsizing and rapid technological change, companies of every size need employees who identify with and support the company's goals. Commitment is crucial for innovation, improvement and productivity, but managers are often at a loss as to how to develop and maintain high levels of commitment. Gary Dessler takes readers behind the scenes at 10 of America's top companies and provides company documents, such as mission statements and interviewing and training aids. The book focuses on tools, techniques and battle strategies that managers and supervisors can use to develop and retain highly committed, motivated workforces essential for long-term, high-performance results. "Winning Commitment" is based on extensive research and company interviews with managers and workers at IBM, Delta Airlines, 3M, Federal Express, Saturn Corp, Mary Kay, Toyota, Publix and Ben and Jerry's. Throughout, it zeroes in on concrete management steps for driving employee commitment by: creating shared, transcendent goals, linking employees to the company's values, vision, and traditions; implementing personal growth and development practices; fostering genuine, shared commitment at all employee ranks and functional areas; providing employees with the knowledge and skills to assume even more challenging tasks; building cohesive work teams united by common purpose and a sense of community; and creating financial incentives, such as profit sharing and benefits packages, that enhance job security.
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